Salesforce Einstein is salesforce’s latest product, Artificial intelligence technology that has been developed specifically for the Salesforce platform. Salesforce Einstein, is available across the salesforce platform bringing seamless control and integration with the full salesforce product suite.
Salesforce also offer an update to Einstein Vision, which incorporates image recognition software into Salesforce.
Salesforce Einstein’s purpose is to give businesses more comprehensive and up-to-date visibility of customers and sales prospects, helping to predict where a potential customer is in the sales cycle and which communication channels they will respond to best.
As customer relationship management becomes more data-driven, the role of predictive analytics has never been more important.
Salesforce Einstein can be integrated with the leading software providers allowing Einstein the ability, for example to analyse total number of web searches and promote the products that you sell that are currently popular and in high demand.