How Salesforce is Helping their customers through Covid-19

The global Covid-19 pandemic has captured headlines the world over, and businesses are fighting to protect their employees and the public alike as best they can. 

As a small business owner, you may be feeling particularly overwhelmed with this responsibility and challenge, as well as concerned for the future of your business and the livelihood of your staff. We have gathered some resources in this article to offer guidance and clarity, to help you adapt to this ‘new normal’, and to assist you in accessing necessary aid during the crisis.

As news of the outbreak continues to rapidly develop, this post is designed to compile official resources and websites to help you stay up to date and explore your options for managing the ongoing change. 

Official Resources

These sources offer the latest officially-approved information, as well as access to government agencies dealing with issues around health and business.

Resources for Small Businesses in the UK

These resources offer information on the ways coronavirus directly affects small business and offers advice on preparing for and mitigating these effects.

  • Supporting your business during coronavirus (Enterprise Nation): The site of this organisation that advises small businesses and startups offers a wealth of articles, podcasts, and free live events offering advice for overcoming the challenges the pandemic presents.

  • Coronavirus advice for small businesses and the self-employed (National Federation of Self Employed & Small Businesses or fsb): This organisation has gathered enormously helpful FAQs, articles, and free webinars addressing the most pressing issues small businesses and sole traders are facing, including everything from taxes and cashflow to mental health.

  • COVID-19 support for businesses (British Government): This page compiles a variety of targeted, short-term measures designed to aid businesses and individuals during the crisis, including specific information for businesses in Scotland, Wales, and Northern Ireland.

  • COVID-19 Employer and Employee Support  (British Chamber of Commerce): Extensive listing of third party resources to help support employers and employees in a change in circumstances on topics from change in policies to employee wellbeing and fraud.

Salesforce Initiatives and Resources

Salesforce has launched several initiatives to help our customers, partners, and community handle the current crisis – and small businesses are an important part of this community we are hoping to help.

  • COVID-19 (Coronavirus) Data Resource Hub: Tableau is offering a free resource page that includes relevant data visualizations about the spread of COVID-19 and the public health response. 

  • Salesforce Leading Through Change programme: A collection of articles (like this one!) offering insights and tips for managing business through crisis. Our goal is to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers for business leaders and to offer a forum for community and conversation.  

  • Salesforce Cares: To help companies of any size navigate this time, Salesforce is offering our Salesforce Care solutions free for 90 days, backed by:

  • Live sessions and onboarding

  • Trails, webinars, guides, and an expert community

  • Technical support for new customers


  • Stories of Resilience Webinar Series: A series of monthly live webinars for Small Businesses featuring experienced entrepreneurs and thought leaders from the small business community who share their stories of how they have navigated their businesses through challenging times. 

Additional Resources and Information 

We also found these articles offered coronavirus business perspectives helpful for navigating the reality of the pandemic.

  • Lead Your Business through the Coronavirus Crisis (Harvard Business Review): Three business leaders from Boston Consulting Group offer advice distilled from clients around the world. 

  • Help for small businesses and the self-employed (BBC Radio’s Money Box): This episode outlines new government measures approved to provide assistance during the crisis.

  • Now is not the time for businesses to panic (opinion piece) (The Times): “The crisis has three likely phases: reactive/crisis management, reality/risk management and fallout/rebuilding. We are in the initial phase, with clients addressing immediate problems. The urgent questions at this point are: how do we manage the workforce? Are we restricted from trading? And what will the effect be on finances?”

  • How to avoid small business scams during the coronavirus crisis (smallbusiness.co.uk): Avoid scammers hoping to prey on the financially vulnerable during the global crisis. 

  • Coronavirus small business advice (Startups): Sound advice on getting financial support, working from home effectively, and shifting your small business strategy to respond to pressures caused by COVID-19.Sound advice on getting financial support, working from home effectively, and shifting your small business strategy to respond to pressures caused by COVID-19.

Leading Through Change

Our Leading Through Change series provides thought leadership, tips, and resources to help business leaders manage through crisis. Check out some of our most recent articles. 

Subscribe to our blog newsletter to get the latest in Leading Through Change.

© 2020 Silvr Lining Group. 

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