Salesforce Sales Cloud
Salesforce Sales Cloud is a cloud based CRM platform designed to manage the full sales, marketing and customer support needs of business-to-business and business-to-customer engagement strategies.
Salesforce Sales Cloud is suited for enterprises of all sizes, providing users with core CRM tools such as account and contact management, as well as enhanced CRM tools for marketing, lead management, sales and analytics. The platform is available as a software as a service arrangement designed to work with today's popular Web browsers. Many of its capabilities are also available in the Salesforce mobile application, which can be downloaded from the Apple App Store and Google Play Store.
The platform features several tools for email marketing and marketing automation. Users can design personalized emails and send and track them directly from the platform. Sales Cloud features Pardot Marketing Automation, which helps users create, execute and manage email and marketing campaigns. To further help with email campaigns, the platform's Salesforce Email Connect tool allows users to sync their Microsoft Outlook email with Sales Cloud, providing them with contact information and calendar syncing. The platform's Salesforce Email Composer tool also lets users access email templates and send email to high-priority contacts directly from Outlook without accessing Sales Cloud. Salesforce Sales Cloud also features Salesforce Engage, a service that helps users with lead management and email marketing needs. Salesforce Engage also integrates with Gmail, allowing users to track and log all Gmail interactions, including clicks and opens.To aid with new and existing lead management and lead monitoring, users can create custom lead-capture forms, view and access a lead's most up-to-date contact information in an activity timeline and establish automatic lead routing to ensure that customer engagement and sales personnel receive timely notification of hot leads. Users can also track and analyze marketing campaign data and its impact on lead generation. This data can be viewed and used by sales teams and translated into more effective sales performance.